leading manufacturer of premium cars in India, today announced the new price structure for its volume model Honda City. The price reductions range from Rs 44,000 to Rs 66,000.
The prices, which have been revised after enforcing considerable cost reduction efforts in the supply chain & manufacturing, will be effective from June 14, 2011. This price revision is in line with Honda’s global vision of creating products that maximize the joy of customers, with speed, affordability and low CO2.
Commenting on the new price structure, Jnaneswar Sen, Sr. Vice President – Sales & Marketing, Honda Siel Cars India, said, “Our R"D function in India (HRAP-I) started working on localization and cost down activities for our volume models from year 2009. In anticipation of bigger volumes resulting in economies of scale from the second half of current year, we have achieved considerable cost reduction and are happy to pass on the benefit to the customers with immediate effect. The Honda City would now start from Rs 7.49 lakhs (ex showroom Delhi).”
The variant-wise ex-showroom, Delhi price of City are Rs 7,49,000 for EMT version from the earlier price of Rs 8,15,000, the top end VAT exclusive which was Rs 10,33,100 is now Rs 9,89,100. Even the prices for its SMT, VMT, VMT Exclusive and VAT are reduced by Rs 44,000 to Rs 45,000 range.
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