Testing, testing.. is this thing on?
)
Looks like we're live! We're all badged up and just catching our breath, first photos should start rolling in in just a second. The main show starts in just over and hour and a half.
From the looks of that covered banner, it certainly seems like Apple has something left as a surprise. All of the Lion/iOS5/iCloud banners are unveiled
We're all badged up and waiting in the media queue in front of the auditorium. This event always makes me feel like a bit of a jerk. Devs camp out the night before in the cold for a primo seat, while us snooty media folks get ushered in at 8 a.m.
The media queue.
The media queue is... surprisingly relaxed, right now. Give it an hour, and I'll be drowning in a sea of overly-stuffed backpacks and people elbowing me in the face.
The developers from outside are finally being let in, though they're being shuttled to a different area to queue.
For those just tuning in, the keynote begins at 10 a.m. Pacific. We'll have up-to-the-second details as soon as we're in the theater.
While you're waiting, be sure to tell all your friends to tune into our liveblog. The more people that tune in, the harder I liveblog. I'm not quite sure what liveblogging "harder" entails, but I'll figure it out.
Just a quick peek at the scene
For security reasons, Apple uses a different color for media badges at each event. The fact that these ones are brown probably means that Apple has run out of colors that are not brown.
50 minutes to go! We'll probably be shuttled into the theater in about 30 min.
I see iThings.
Yikes! Media section is about twice as packed as it was 10 minutes ago, and we've still got 45 minutes to go.
There are still a ton of developers outside. There are also a ton of people trying to promote their apps to other devs, including the creepy spandex-clad people lurking in back here.
(One group was giving out breakfast burritos to any dev who would listen to their pitch, which is bordering on genius)
Apple's army getting into position
The doors are opening! Broadcasters are being let in with their big ol' news cameras. We'll be heading in shortly.
And we're in! Booting the laptops back up now.
Boom! We're in, we're seated, and the WiFi is... cross your fingers, here... working!
Yeah, i'm being very cautious on the WiFi front. memories of Google i/o consume me.
AT&T has started to buckle. Not surprising at all. Verizon holding firm.
10 minutes left, and the house is already packed
The instant wifi started to crawl, roughly a billion Portable hotspots turned on. Seriously, look at the wifi list - that's just a tiny chunk of them
"Ladies and gentleman our presentation will begin shortly"
Pause. Wait.... James Brown.
Last year at WWDC, the number of portable hotspots in the audience (or, more accurately, all the interference from them) screwed up some of the on-stage demoes. There were far, far less than there are this year.
The music went quiet for a minute — everyone expected the show to start. Then James Browns' "I Feel Good" started blasting, and cracked the silence into laughter.
Lights are dimming!
It's Steve.
big applause
"we love you" from the crowd
"it always helps. i appreciate it" steve
5200 attendees this year. They sold out in under 2 hours; Steve apologizes to those who can't be here.
He's recapping the perks of WWDC: 120 sessions, 100 hands-on labs, and over 1,000 Apple engineers floating around.
"We're going to talk about 3 things today. If hardware is the brain, the sinew, the software is their soul"
"We're going to talk about Lion, iOS 5, and some interesting cloud stuff"
Phil Schiller now on stage
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