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Apple's Developer Conference Image Gallery


  • Testing, testing.. is this thing on?
    )
  • Looks like we're live! We're all badged up and just catching our breath, first photos should start rolling in in just a second. The main show starts in just over and hour and a half.

  • From the looks of that covered banner, it certainly seems like Apple has something left as a surprise. All of the Lion/iOS5/iCloud banners are unveiled
  • We're all badged up and waiting in the media queue in front of the auditorium. This event always makes me feel like a bit of a jerk. Devs camp out the night before in the cold for a primo seat, while us snooty media folks get ushered in at 8 a.m.

  • The media queue.

  • The media queue is... surprisingly relaxed, right now. Give it an hour, and I'll be drowning in a sea of overly-stuffed backpacks and people elbowing me in the face.

  • The developers from outside are finally being let in, though they're being shuttled to a different area to queue.

  • For those just tuning in, the keynote begins at 10 a.m. Pacific. We'll have up-to-the-second details as soon as we're in the theater.

  • While you're waiting, be sure to tell all your friends to tune into our liveblog. The more people that tune in, the harder I liveblog. I'm not quite sure what liveblogging "harder" entails, but I'll figure it out.


  • Just a quick peek at the scene

  • For security reasons, Apple uses a different color for media badges at each event. The fact that these ones are brown probably means that Apple has run out of colors that are not brown.

  • 50 minutes to go! We'll probably be shuttled into the theater in about 30 min.

  • I see iThings.

  • Yikes! Media section is about twice as packed as it was 10 minutes ago, and we've still got 45 minutes to go.

  • There are still a ton of developers outside. There are also a ton of people trying to promote their apps to other devs, including the creepy spandex-clad people lurking in back here.

  • (One group was giving out breakfast burritos to any dev who would listen to their pitch, which is bordering on genius)

  • Apple's army getting into position

  • The doors are opening! Broadcasters are being let in with their big ol' news cameras. We'll be heading in shortly.

  • And we're in! Booting the laptops back up now.


  • Boom! We're in, we're seated, and the WiFi is... cross your fingers, here... working!

  • Yeah, i'm being very cautious on the WiFi front. memories of Google i/o consume me.

  • AT&T has started to buckle. Not surprising at all. Verizon holding firm.


  • 10 minutes left, and the house is already packed

  • The instant wifi started to crawl, roughly a billion Portable hotspots turned on. Seriously, look at the wifi list - that's just a tiny chunk of them

  • "Ladies and gentleman our presentation will begin shortly"

  • Pause. Wait.... James Brown.

  • Last year at WWDC, the number of portable hotspots in the audience (or, more accurately, all the interference from them) screwed up some of the on-stage demoes. There were far, far less than there are this year.

  • The music went quiet for a minute — everyone expected the show to start. Then James Browns' "I Feel Good" started blasting, and cracked the silence into laughter.

  • Lights are dimming!

  • It's Steve.

  • big applause

  • "we love you" from the crowd

  • "it always helps. i appreciate it" steve


  • 5200 attendees this year. They sold out in under 2 hours; Steve apologizes to those who can't be here.

  • He's recapping the perks of WWDC: 120 sessions, 100 hands-on labs, and over 1,000 Apple engineers floating around.

  • "We're going to talk about 3 things today. If hardware is the brain, the sinew, the software is their soul"

  • "We're going to talk about Lion, iOS 5, and some interesting cloud stuff"


  • Phil Schiller now on stage

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